Mukesh Puppala

10 typography tricks to take your design to the next level

Typography may seem like it’s just about putting letters together, but to the trained eye, there’s a lot more to it than that. The font you choose, the size of your letters, the spacing between your letters and lines of text — all of these factors make up the visual impact of your website or landing page. Here are 10 typography tricks to take your design to the next level.

Typographic Contrast

One of the most important aspects of typography is contrast. You need to make sure that your text is easy to read against its background. The best way to do this is by using a light color for your text on a dark background, or vice versa. You can also use different fonts and font sizes to create contrast and make your text more readable.

Font Size

  1. The first step is to select an appropriate font size. The most important factor here is legibility. You want your audience to be able to read your text without strain, so choose a size that’s large enough to be comfortable but not so large that it dominates the design.
  2. Another important consideration is hierarchy. Different font sizes can be used to create a visual hierarchy, with the most important information being set in the largest font and the least important information in the smallest font.

Letter case

As a designer, it’s important to have a good understanding of typography. After all, it’s one of the most important aspects of design! Here are ten tips to help you level up your typography game

The case of letters is often overlooked by designers. Remember that lowercase text is typically read as more relaxed and casual than uppercase text. Be mindful of this when designing headlines or call-to-actions for websites and apps.

Font Color

Adding color to your designs can be a great way to add interest and personality. But with so many colors to choose from, it can be tough to know where to start. Here are tips to help you get the most out of color in your designs

1) Remember contrast is key! One of the best ways to use color is by choosing complementary or contrasting shades to make the text pop. Pairing two shades that aren’t too close on the color wheel will provide good contrast without creating an overwhelming effect.

2) Experiment with different shades! You don’t have to stick with just one shade of a single hue when using textured fonts like hand lettering or brush scripts.

Font Style

As a designer, it’s important to have a strong understanding of typography. After all, type is one of the most basic, but also most important, elements of design. Here are tips to help you level up your typographic game

1) Change font size in relation to the size of other text on the page.
2) Use an uppercase letter or word for emphasis or attention-grabbing purposes.
3) Experiment with pairing fonts that contrast in weight, style and texture. For example, use Bodoni Black and Haettenschweiler Textura for a striking contrast.

White space

One of the most important aspects of good typography is white space. White space doesn’t have to be literally white, but it refers to the empty areas of a design. These can come in the form of spaces between letters or lines of text, margins around blocks of text, and even space above and below elements on a page. All these types of white space serve an important purpose: they allow readers’ eyes to rest as they scan through content and make reading easier by breaking up dense blocks of text.

Alignment & Spacing

This means making sure that all of the text on a page is aligned in a consistent way. The most common type of alignment is left-aligned, where all the text is aligned along the left side of the page. However, you can also center-align or right-align text. Just make sure that all of the text on a page is aligned in the same way for a clean and professional look.

Understanding Font

One of the most important decisions a designer can make is choosing the right font. This seems like a simple task, but there are actually many factors to consider. One of the most basic decisions is whether to use a serif or sans serif font. Serif fonts (such as Times New Roman) have tails at the end of each letter, while sans serif fonts (such as Arial) do not. Serif fonts have more personality and have been around longer than sans serif fonts, which are typically easier to read on screens.

Kerning & Tracking

Kerning and tracking are two terms that are often used interchangeably, but they actually refer to two different things. Kerning is the process of adjusting the spacing between individual letters, while tracking is the process of adjusting the spacing between all letters.

Cap Height & Lowercase x-Height

Typography is a critical element of any design, and there are a few key things to keep in mind when working with type. First, understand the difference between cap height and x-height. Cap height is the distance from the baseline to the top of a capital letter, while x-height is the distance from the baseline to the top of a lowercase letter.

Conclusion

Hopefully, this post has pointed you in the right direction when it comes to typography in regards to your website design. The main thing to remember when working with typography is that it’s all about balance. If you stack your text too close together, then it will be hard for the reader to decipher one word from another. However, if you leave too much space between each letter and its neighbour, then your readers will have trouble seeing the individual letters. It’s therefore important to strike a balance between these two extremes so that your readers can easily read your content.

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